Our Mission
Our goal is simple: to serve hoopers worldwide, no matter their age, background, or skill level. Every piece of apparel we create is designed to help you reach your full potential on and off the court. Whether it’s the perfect pair of basketball shorts, a breathable tee, or durable gear that can withstand hours of practice, we’ve got you covered.
Hoop Essentials is about more than just playing the game—it’s about owning the court, embracing the hustle, and feeling unstoppable.
CORE VALUES
We are proud of our commitment to Heart, Hustle, and Confidence—values that shape hoopers and every product we create:
HEART: We put passion into every stitch, creating gear that is as dedicated to the game as you are. We believe in the heart of a true hooper—one that never quits, always pushes forward, and plays with pride. Our products are made with care and designed to keep you playing at your best.
HUSTLE: From the early mornings sessions to late-night practices. We know what it takes to put in the work. Our apparel is built to handle every move you make, with durable fabrics and performance-driven designs that stand up to even the toughest workouts and intense game days.
CONFIDENCE: The key to unlocking your true potential on the court. We believe in the power of self-belief— look good, play good! Every piece we create is designed to help you stand tall, look sharp, and play with that unwavering confidence that all hoopers need.
When you wear Hoop Essentials, you wear your confidence on your sleeve—literally.
MEET THE TEAM
At Hoop Essentials, we’re more than just a brand—we’re a team of passionate hoopers working together to bring you the best in basketball apparel.
Japleen Chahal – Founder & CEO
Infused with a deep love for basketball and a desire to give back to the game and community, Japleen Chahal, an Indo-Canadian athlete, founded Hoop Essentials with one simple goal: to provide hoopers everywhere—regardless of their background or skill level—with the essentials they need to elevate their game.
Driven by her passion for the sport and a commitment to inclusivity, Japleen created Hoop Essentials to offer high-quality apparel and gear that empower athletes to reach their full potential, both on and off the court. As a dedicated player still actively pursuing her career, Japleen’s vision for the brand is deeply rooted in her own experiences, understanding what it takes to compete and thrive at every level.
SOCIAL RESPONSIBILITY
At Hoop Essentials, we believe in giving back to the game that has given us so much. Our commitment to social responsibility drives us to support initiatives that give back to youth basketball programs, promote inclusivity, diversity and support sustainable practices. Through partnerships with local community organizations, we’re helping to provide basketball gear, training, and mentorship to athletes across the globe.
We are also dedicated to sustainability, and we’re always working to reduce our environmental impact. From eco-friendly packaging to responsible sourcing of materials, we strive to create products that not only benefit players but also the planet.